MEDIA KIT
Download the BUILDERnews media kit here:
( All files are in PDF format )

2008 Media Kit (650 KB)
For rates please call our sales department at 1.800.401.0696

Mechanical Specs (455 KB)

Upcoming Special Coverage / Feature Editorial / PTF's (72KB)

Download the Publisher's Statement (191 KB) for comprehensive media data.

BUILDERnews magazine is a monthly building trade magazine focused on the, "Business of Building".

Renowned for having the most efficient distribution for the lowest CPM, BUILDERnews has moved into the national arena with a 58% increase in circulation and a competitive marketing strategy that aggressively mapped the nation's "Hottest Growth Markets" against more that 299,000 of the most influential decision makers conducting the bulk of homebuilding and material purchases in 2008.

Coupled with Bnmag.com and BUILDERnews' Digital magazine, both readers and advertisers enjoy a successful multimedia marketing approach, and extensive product selection geared towards increasing sales, branding and profits.

“I get ideas from [BNmag]. Also, I think the new product introductions are… the key to the magazine. If I want to know more I go to the website. I like reading about the different parts of the country and what other developers are doing.”
Dean Barrera,
METROHOUSE
Austin, TX

MARKETING SOLUTIONS THAT WORK
Compliment your advertisement with BUILDERnews’ marketing solutions for increased branding and marketshare.

PRINT AND ONLINE SPONSORSHIPS
Sponsorships provide expanded branding and name recognition of your products and services. Packages include your company logo on all marketing materials in print and online, including the featured magazine editorial. We also offer sponsorships for regular publication features and departments in print and online.

High-value sponsorships are available for the following programs:

• BUILDERnews Annual Best Products
• BUILDERnews Spirit Awards for Builders and Developers
• BUILDERnews Hot Markets special report

Cost: $1,500 per sponsorship

TRADESHOW ADVERTISING PROGRAM
Choose your show issue. IBS, JLC Live, K/BIS, PCBC, BIS, Remodeling and more!
Advertise in both our pre-show and show issue with a 1/3-page or larger and receive:

• 12x rate (for running only 2x!)
• 150-word Product Showcase featuring your logo or product photo and custom copy
• Booth listing—your company name and booth number listed on floor map of show (where applicable).

Throughout the year, thousands of BN FREE BONUS copies are distributed at high-profile industry events and trade shows, providing outstanding market exposure for your brand and products.

MARKETPLACE ADS (sold by the column inch)
NEW FOR 2008 BN’s Marketplace section covers retail sales and promotions, employment opportunities, land availability, equipment sales, bids and more! Review our competitive rates and see how BN’s Marketplace can work for you!

CO-OP ADVERTISING
Advertising in BUILDERnews is an efficient use for manufacturing co-op funds. Allow us to help you develop a customized program to maximize your opportunities.

REPRINTS
Print extra copies of your ads and/or editorial to use as self-mailers, trade show handouts, promotional flyers, direct-mail pieces or literature for your sales force. Post to your website or print as many as you need from supplied PDF files or ask us to print them for you. Customizing options available.

INCREASE YOUR BRANDING & SALES with BN’S 6X AND 12 PROGRAMS
Invest in a 6x or 12x advertising schedule and receive extra value-added benefits that are sure to increase your exposure and sales.

Sponsorships

• Profiles in print and online
• Marketplace Ads
• BNmag.com online advertising

Bonus Trade Show exposure... and more!
Ask your BUILDERnews representative for details.

INSERTS
Using your client list or ours, inserts split by state or zip code are a great way to save money while really targeting your market.
Don’t pay direct mail costs again! Get your cards, coupons or CDs inserted directly into BUILDERnews magazine!
For prices, see BN 2008 Rate Card

BELLYBANDS AND WRAPS
The first thing readers see when the magazine arrives is your message on the band encircling it!
For prices, see BN 2008 Rate Card

POLYBAG
Include your CD, newsletter, spec sheet, brochure or other marketing materials inside a polybag with a copy of BUILDERnews.
For prices, see BN 2008 Rate Card

DOT WHACKING/STICKERS
Cover dot whacking captures your buyers’ attention with a custom message that can’t be missed.
For prices, see BN 2008 Rate Card

GATEFOLD COVERS
Your message on these unique covers garners reader attention like nothing else.
For prices, see BN 2008 Rate Card

HAVE SOMETHING ELSE IN MIND?
Just contact your sales rep for a quote. Special discounts available for tradeshow advertisers. Call today!

AN INTEGRAL PART OF YOUR MARKETING PLAN
Strengthen you WEB presence in 2008 with BUILDERnews and get more qualified responses, greater awareness of your product and brand and a better return on your investment!

WEBSITE ADVERTISING OPORTUNITIES

Acceptable files: gif or jpg
All prices subject to change without notice.

BNmag.COM ATTRACTS PROS–STRENGTHENS PARTNERSHIPS

• BNmag.com visitors spend a median time of 11-13 minutes reading, researching and browsing BNmag.com content.
• BNmag.com receives top listing within keyword searches on Google, Yahoo, MSN and other major search engines.
• Our subscriber and opt-in marketing lists are exclusive. We value and adhere to a strict privacy policy, and do not rent, sell or release customer information to outside vendors or third parties for any reason.

BUILDERnews READERS…

• Read features from the current issues
• Research past articles by category/keyword search
• Access valuable industry links and more
• Vote in BN’s popular online Web poll
• Subscribe or update subscription information
• Request free product information from advertisers
• Read advertiser profiles
• Participate in and read industry surveys
• Utilize our new Marketplace section

BNMAG.COM / DIGITAL MAGAZINE
With BUILDERnews’ new live e-magazine links, your website is just a click away.
BUILDERnews’ e-magazine allows your customers to browse, search and print BN Online. Readers can simply click on your ad and be sent directly to your site.
This powerful resource provides 24/7 exposure for advertisers, extending your long-term results from ad placements.